Has Your Business Hit a Wall? How Smart Businesses Break Through
Tom Benson was stoked. He’d found a winning formula: assemble an amazing crew, string a few ropes between the trees and send people flying through the air to conquer their fears and grow.
It began when he and his business partner, Gordon Ross, bought their first adventure park in Nanaimo — formerly the Bungee Zone — they realized there was big potential. But by the time WildPlay Elements Park had set up a few parks across B.C., Benson realized he had hit a wall. While the intention had always been to have a multi-site business, one of the things standing in his way was sheer bandwidth: Did he have capacity to deal with such a fast-growing business?